Create the WOW effect to surprise and satisfy your customers, , regardless of the contact or purchasing channel, to encourage and reinforce customer loyalty to your brand or company.
What is the customer relationship like today? Emotional!
Today, the customer relationship is evaluated from a functional point of view: by what your customers receive and (and increasingly so) by what your customers feel. The winning solution for maximal satisfaction is to combine these, understanding that the emotional component is becoming increasingly important!