For the European leader in distribution of professional hairdressing and esthetic products

Creation mission of the Group Marketing Department (5 countries / 200 points of sale)

Significant development of potential customers in both BtoB and BtoC

Accelerated development of cross channel activities

(CRM, E-Commerce and Digital Marketing, Visual Merchandising, Cross Channel Communication)

 

 

Catalyse marketing

Network of independent marketing support consultants

Mission to analyze an online retail site for a food brand sold through large-scale distribution

 

 

PH

One of the leading German online and mail order senior textiles retailers

Audit of the customer acquisition policy of the French subsidiary within the scope of its growth

..

 

Nissen

Japanese online and mail order retail leader

Consulting on overhauling the enterprise business model

Shift from a traditional mail order sales model to a digital customer-centric model

..

..

Yves Rocher

A cosmetics distribution leader

Development of activities in Germany, Belgium and Hungary

Implementation of an organization for best practice exchange in 10 European subsidiaries

..

..

Damart

A French senior textiles distribution leader

Within the scope of its turnaround in France, development of the marketing & sales strategy as well as qualitative and quantitative improvement of the customer database

Within the scope of its international development, launch of the DAMART brand in Germany and development of marketing & sales plans for Switzerland, Germany and Japan

....

.

Lands end

An American online and mail order company

Support for entry into the French market through customer acquisition plans